Category: Nachricht

Healthy Nutrition is trending with Consumers and Industry

Nutrition is trending! Many founders, but also small and middle sized companies use the possibilities offered by the market for innovative products or services in the food the sector. The enable Innovation Office investigated the food-start-up landscape in the Munich Region. The results of the study have been published in August 2017 (Ernährungs-Umschau 8, 2017).

51 Food Start-ups have been identified, offering a vaste portfolio of products and services while focussing on current trends in the nutrition sector. 

One of the results of the study is, that the majority of the new companies emphasizes a "helathy" marketing claim to reach relevant target groups and to communicate the companies aims. Almost every product suggests with its advertising message an aim to assist with a more healthy and/or more sustainable lifestyle. 

The enable-Cluster as a broad interdisciplinary consortium finds this to have a huge potential for exchange of information, networking and cooperation with experts, to actively assist with the development of healthier products and services. enable-Cluster offers several free instruments for start-ups for expert assistance in nutrition and health related disciplines.

more information (German only)

Ernährungsumschau 8/2017 Pdf Download