Objective of the Conference
Reformulating processed food products regarding salt, sugar, or fat content is a highly promising strategy to provide consumers with healthier alternatives within usual purchased categories. However, consumer acceptance, food processor and retailer actions, as well as regulatory approaches face multidimensional constraints and obstacles that are not well understood yet. This conference aims at bringing together researchers from relevant fields such as consumer science, economics, marketing, food and sensory science, and law. Our objective is to stimulate interdisciplinary development and discussion of scientific insights related to healthy and sustainable food reformulation as well as consequences for practical implementation in business and policymaking.
We invite submissions of empirical and theoretical research papers that advance methods and knowledge on the topic.
Specific topics can include
• Consumer perception, choice, and adoption of new or reformulated food products;
• Strategic aspects and competitiveness of product reformulation;
• Reformulation potential from a technological perspective;
• Marketing of reformulated food products;
• Food law and legal issues;
• Regulatory efforts in food reformulation
• Policy evaluation.
Scientific and Organizing Committee
Jessica Aschemann-Witzel (MAPP Aarhus),
Kerstin Dressel (enable Cluster),
Peter Eisner (Fraunhofer IVV),
Jessica Freiherr (University of Erlangen-Nürnberg),
Hans Hauner (Technical University Munich),
Stefan Hirsch (Technical University Munich),
Luisa Menapace (Technical University Munich),
Stephanie Mittermaier (Fraunhofer IVV),
Jutta Roosen (Technical University Munich),
Matthias Staudigel (Technical University Munich),
Hely Tuorila (University of Helsinki).
Date and location
The conference will be held from 18 - 19 June 2020 on the “Green Campus” of Technical University of Munich in Freising, Germany.
Submission of papers
Submission of a 2-page abstract. Submission will open shortly.
Notification of acceptance:
March 15, 2020.
250 EUR for regular participants, reduced fees for early-bird registration and young researchers.
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